Helping more weekends happen outside.

Omni Outdoor is a new outdoor retail concept built around approachable gear, clear categories and the way people actually spend time outdoors.

Why Omni Outdoor

Outdoor gear can be simpler to shop.

We believe customers should be able to start with a goal—host outside, build a comfortable camp, take a day hike—and quickly understand what belongs in the setup.

That is why our launch focus stays deliberately clear: Outdoor Living, Camping and Adventure Gear. We aim to organize products by real-life use instead of overwhelming shoppers with endless technical choices.

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Practical curation

Useful products first, unnecessary complexity second.

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Human-scale guidance

Straightforward explanations for everyday outdoor use.

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Long-term category growth

A focused foundation with room to expand into more outdoor lifestyles.

How we think

Three principles guide the store.

Make it understandable

Customers should know why a product matters, where it fits and what problem it solves.

Design around the outing

A patio evening, family camp and day hike each need different levels of gear and guidance.

Earn repeat visits

Useful support, reliable communication and practical content matter as much as a product grid.

Launch Team

People behind the concept.

A small team focused on assortment, customer experience and approachable outdoor guidance.

Judy Madden

Founder & Outdoor Buyer

Shapes the assortment around practical use, versatile gear and a clear customer journey.

Donna Seitz

Camping & Adventure Lead

Focuses on camp systems, trail basics and the information first-time shoppers need most.

Kathleen Ellis

Customer Experience

Builds support processes around fast answers, clear next steps and straightforward service.

Start a conversation

Questions about Omni Outdoor?

Call us at (888) 888-8888 or use our contact form. We welcome customer questions, vendor introductions and partnership inquiries.